jesse richardson

portfolio

    This campaign for Triumph worked really well from an integrated point of view.

    From digital/social through to outdoor and PR, it was a simple and resonant idea that took shape in every medium.

    It won gold and best of show at Brisbane Advertising and Design awards as well as taking out gongs at the national Australian Marketing Industry awards, Interactive Advertising Bureau awards, and New York AME.

    The way I explained this idea to the director was that we wanted several thousand people crying tears of joy simultaneously all around the world on Valentines Day, and I’m pretty stoked to say that was a goal we managed to achieve.

    The campaign ended up being Australia’s most successful ever viral video ad with over 8 million views on YouTube alone (recently usurped by Dumb Ways To Die). It earned exposure on Fox Sports Channel in the USA as well as being aired on Australian Sunrise and national Japanese television.

    The campaign won gongs at Brisbane Advertising and Design awards, Australian Marketing Industry awards, Australian Direct Marketing Awards, Australian Interactive Media Industry Association awards, and New York Festivals.

    This campaign for Brisbane City Council sought to discourage littering by making anti-heroes of those engaging in littering behaviour.

    Fighting the good fight to keep a simple, controlled and striking art direction style across the campaign ended up being worthwhile.

    This was a labour of love side project. Teaching the next generation to think critically has become one of my life goals, and this was my first effort.

    Awesomely the yourlogicalfallacyis.com site has had over 2 million unique visitors, has been tweeted by the likes of Stephen Fry, Wikipedia founder Jimmy Wales, PZ Myers, and our own Doctor Karl.

    It was featured in Skeptical Inquirer magazine in the USA and Skeptic Magazine in the UK, and is getting between 5 and 10 thousand unique visitors a day. Click to see a full results page.

    These three radio spots represent three years of the same brief: create a radio ad for Mothers Day that has some cut-through. They won a couple of Brisbane Advertising and Design awards awards including a copywriting craft.

    The idea here was to attract ‘smart unemployed people’ by using Council’s existing assets as a free media space. These posters were hung up all around Brisbane’s libraries during the time pre-GFC when it was an employee’s market and Council was having trouble recruiting.

    They won a few gongs at Brisbane Advertising and Design awards for design and art direction.

    Writing the song on this project was especially fun, and it was a great example of how a boring brief (we need a mailer for developers) can be turned into something much more compelling if we only try to go above and beyond.

    This won a gong at Brisbane Advertising and Design awards and got a finalist at Australian Direct Marketing Awards.

    The idea here was that we sent out two sticks in a postpak tube to land developers with no explanation except for a url burned into them.

    Click above to see the reveal that the target was exposed to when they visited the site (we got a 630% response rate i.e. over six times the unique visitors of direct mail pieces sent out).

    This guy picked up gongs at Brisbane Advertising and Design awards, Australian Marketing Industry awards, Australian Direct Marketing Awards and New York Festivals.

    The idea here was to leverage civic pride to make people care about climate change. It's a problem that seems too big to do anything about, so the idea was to reframe it around something tangible to us - something that we love and that will have a real effect for us and our children.

    These sculptures were created for a Brisbane City Council anti-littering campaign. We went through two sculptors and dozens of prototype designs to get it just right.

    A cute little spot for Sunny Queen Eggs that the guys at Cutting Edge did a brilliant job of helping us bring to life in 3D

    This was a Christmas card with a bit of a difference. It won gongs at Brisbane Advertising and Design awards, Australian Marketing Industry awards, Australian Direct Marketing Awards, and New York Festivals.

    This was created as part of a city redevelopment campaign titled 'Council's Plan for Brisbane'.

    The impossible brief for this Gruen Transfer spot was to convince the Australian public to get rid of public holidays to offset the economic effects of the GFC.

    Probably one of the best ways you can get to know me is to read a few of my blog articles.

    And here’s my CV that has a full list of awards and whatnot. Shoot me an email if you like, I’m quite friendly.