Jesse Richardson


This microsite was created as a proof-of-concept for how we can apply design and copywriting creative to not just improve education, but revolutionise it by giving teachers, students and parents around the world engaging, free tools to teach and learn critical thinking skills.

The site has had over 9 million unique visitors, has been tweeted by the likes of Stephen Fry, Wikipedia founder Jimmy Wales, PZ Myers, and our own Doctor Karl.

It was featured in Skeptical Inquirer magazine in the USA and Skeptic Magazine in the UK, is getting around 10 thousand unique visitors a day, and is being used in thousands of schools all around the world. All with zero marketing budget and only organic viral spread.