Jesse Richardson
gas man thumb copy.jpg

Making Al Gore Cry


Writing the song on this project was especially fun.

The brief was to come up with a direct mailer for property developers to convince them of the benefits of natural gas for their new estates. I came up with the idea of sending the target list a mysterious card with nothing printed on it except a url with their own name on it e.g.

The idea was to position the target as a hero who could do something positive for the environment.


This won metal at Australian Marketing Institute Awards, Brisbane Advertising and Design Awards and Australian Direct Marketing Awards.