The way I explained this idea to the director was that we wanted several thousand people crying tears of joy simultaneously all around the world on Valentines Day, and I’m pretty stoked to say that was a goal we managed to achieve.
NSFW: contains slow-motion nudity.
The campaign ended up being Australia’s most successful ever viral video ad with over 8 million views on YouTube alone (usurped now by Dumb Ways To Die). It earned exposure on Fox Sports Channel in the USA as well as being aired on Australian Sunrise and national Japanese television.
It won gongs at Brisbane Advertising and Design awards, Australian Marketing Industry awards, Australian Direct Marketing Awards, Australian Interactive Media Industry Association awards, and New York Festivals.